Amazing statistics abound, a few that stuck in my head. . I would consider this a must-read for any dreamers out there who are also skilled at taking action. When it came to purchase intent, 47% of consumers were very or extremely likely to purchase slaughter-free meat vs 43% for craft meat, 42% for clean meat, 37% for cultured meat, and 34% for cell-based meat. There are players all over this space, whether in milk, eggs, chicken, turkey, or narwhals if we can replicate any flavour, you can eat as much ortolan meat as you want! The E-mail message field is required. Thank you, Paul, for such a thoughtful interview. Due to the low information density, this was a really quick audiobook on 2x speed without losing much.
The author is pretty opportunistic in his views. It's critical to get the communication right. But what if we could have our meat and eat it, too? Only talks about physical characteristics like taste, smell, mouth feel of artificial meats. I have always admired Churchill and was raised believing that the world would have been destroyed if we had not won. Just as we need clean energy to compete with fossil fuels, clean meat is poised to become a competitor of factory farms.
This book talks about just how much land, water, feed, etc. The toughest thing is to convince consumers. It does not talk about the most important point at all: nutrition. Because these foods require so many fewer resources to produce than raising whole animals, this nascent field of cellular agriculture could do to our present day system of industrial animal agriculture what clean energy is beginning to do to fossil fuels. It's important to let actual evidence guide such an important decision, and so far the evidence suggests that 'clean meat' is appealing to consumers while 'cell-based meat' isn't.
In any case it's too risky to just bet only on plant-based meats, so clean meat is a very important plan B for the world's future. You could read ten words on every page in the second half and get the gist of the chapter. Everyone in the space knows public acceptance is going to be the largest hurdle, not technology. I wanted to develop my understanding of this rapidly developing field. Having now eaten their clean beef, fish, duck, liver, yogurt and more, I can attest that yes, they taste great and I suspect many—even if not all—consumers as soon as they can, too. The thesis of this new industry is that we can replace factory farming with an alternative that is cheaper, cleaner, and morally superior.
Evidently Churchill, in his genius, foresaw this as a must in our future. Enter clean meat—real, actual meat grown or brewed! Meat cooked on the bone stew, soups is important source of collagen, amino acids etc. But what if we could have our meat and eat it too? Your results will vary depending on several factors, including the condition of the book and the advertised price at the time of sale. It was largely the invention of kerosene, not sustainability concerns, that freed whales from harpoons. Excessively verbose storytelling with a paucity of science. I for one will absolutely switch my diet to completely animal free when these products come available, and there will be not much justification left why we treat billions of animals the way we do now. But none of it exists in artificial meats? Thank you Paul, for writing this book.
Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat - real meat - without the animals. New Book Used Book Cheapest Book How long of a rental duration do you need? With our growing population and global demand for animal products increasing, raising such huge numbers of animals for food poses serious challenges. There will still be those who will get pleasure out of that. Enter clean meat—real, actual meat grown or brewed! Evidently Churchill, in his genius, foresaw this as a must in our future. Anyone interested in food, agriculture, business, sustainability, and animal welfare. A handful of start-ups are now taking what have solely been medical technologies and applying them to growing animal-agricultural products like meat, milk, eggs and leather.
Thus, I was thrilled to learn of The Humane Society of the United States Vice President of Policy Engagement Paul Shapiro's new book called. If you are unable to pick up the book, please call us to arrange shipping. Not to mention the poor animals We need to do away with this, and thank goodness, it is now in our future!!!! We have quite a few in the present government. I was particularly drawn to the parts of this book that deal with people creating artifical cultured leather, since it is the updated version of my fur fantasy, but the even more important story is the possiblity of creating meat and other animal food products like milk, eggs and cheese grown with real animal cells in factory conditions without living animals. From one single cell of a cow, you could feed an entire village. It is awesome what science can do for us.
Except for those who get a kick out of the torture and distress animals must endure to land on someone's plate. You could even eat the meat of an animal that is still alive, or is endangered, or in theory one that is extinct mammoth steak anyone? There are so few, they might end up following some other whim and this entire thing would quickly be forgotten. The only catch - it doesn't come from an animal. This can change the world, save the animals, and maybe make peopl This book was amazing. What are your major messages? But what if we could have our meat and eat it, too? Paul also manages to present a balanced perspective on a field that, while a little controversial early on, holds the promise of effecting large-scale change in the world. For the time being, it remains expensive this is party why some companies are starting upmarket, with e. From one single cell of a cow, you could feed an entire village.
Even the health hazards of meat would be reduced, as clean meat will be free of antibiotic residues, fecal contamination, and disease produc Very engrossing account of the new technologies and companies that can grow meat, milk, leather and other animal products outside of an animal. Who is your intended audience? Does it provide an accurate description? As a side note, I have to say I am sorely dissapointed in the head of the Consumer Union, of which I was a fan, for being so reactionary in regards to this nascent technology and the problems it desperately needs to solve. Also called lab-grown meat, cultured meat, or cell-based meat, this race promises promise to bring about another domestication. We want to help enable this awesome innovation see the light of day. In the book we meet the innovators who are developing these products and the methods used; I understand much better now what those processes are.
Not to mention the poor animals We need to do away with this, and thank goodness, it is now in our future!!!! It's interesting that depending on the motivation, companies in the space focus on different types of clean meats. But what if we could have our meat and eat it, too? I was particularly drawn to the parts of this book that deal with people creating artifical culture Many years ago when I was in college, animal activists began spray painting women in New York wearing fur coats, and I had a fever dream of creating flawless fur by growing it from cultured animal cells in an assembly line nutrient broth. If you purchase a book and ticket package for one of our co-sponsored events held outside of the store but are unable to attend, we will hold the book at our store for up to six months. Today, cellular agriculture is offering us the capacity to do just that while lightening our footprint on the planet in ways that in the past was always mere science fiction. I hope to see this happen on a large scale within a few years. Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat—real meat—without the animals.