To survive, this nation has no other choice but to secure a permanent intellectual edge that goes beyond military strength. New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This example show that we can expect even more changes in the future caused by electronic environment and development of information and telecommunication technologies. Consequently, if excavations of ruins around such regions continue, the world history of civilization itself, including the hypothesis of Atlantis, may see drastic alterations. Consequently, with future prospects for attaining profitability through product development becoming difficult, the leadership of managers will be called to account when attempting the invention of new technologies and their effective use. July 24, 2008 15:40 Introduction B-606 ch01 11 But just what about this is different from the strategic information system that had come into prominence in the 1980s? However, just offering an increased number of choices will not satisfy customers.
Additionally, if the production of components can be carried out at a comparatively low technical level, it becomes possible to put together components that have been manufactured in developing countries, and, as a result, realize sales at low prices. If you fail to understand them properly, there is always the possibility that your product or business will turn out to be outdated when launched. Since 1996, the Japanese government has been formulating a basic plan for science and technology once every five years. Despite this dark, forbidding situation, on the whole, the emergence of the age of information communication and the ubiquitous society in particular have blessed companies with many opportunities as well, and depending on your point of view, it can be considered as indicative of the arrival of a time when we will see the fulfillment of important roles that could not have been anticipated in the past. Moreover, with the problem of information leakage and information tampering being basically a matter concerned with issues of ethics, morality, and a sense of mission, information managers cannot possibly be expected to be in complete control, since that would mean that they would have to be in control of the feelings of people in the company as well. We cannot overlook the point that it had become possible to make effective uses of ultra-large volumes of data that had accumulated to date.
Generally speaking, it is not impossible to suppose that considerable cultural exchanges had been taking place between civilizations back then. The infancy of an industry is the period that sees the birth of many product innovations. Suggested Citation Corrections All material on this site has been provided by the respective publishers and authors. In an organizational attempt toward supporting this creativity, the Japan Institute of Invention and Innovation has been contributing toward spreading the industrial property rights system and toward realizing the advancement of science and technology for more than v July 24, 2008 vi 15:40 B-606 fm Creative Marketing for New Product and New Business Development a hundred years since its inception in 1904, and has been carrying out official commendations for inventions nationwide through the presentation of nine special awards, including The Prime Minister Invention Award; The Minister of Education, Culture, Sports, Science and Technology Invention Award; The Minister of Economy, Trade and Industry Invention Award; and the Commissioner of Patents Award. Even if these figures were allowed a wide margin of error, the commonly held view then was that they would not exceed one million years. In the case of digital appliances, demand trends are hard to grasp, and despite investing large sums of money to cover development and production costs, there is a possibility of not being able to acquire sufficient July 24, 2008 38 15:40 B-606 ch02 Creative Marketing for New Product and New Business Development profit. The idea behind this u-Japan is covered by following four words that begin with the letter U: ubiquitous, indicating a time when communication plays a vital role in every aspect, linking every person and every object together; universal, indicating ease of use regardless of age or handicap; user-centric, indicating the merger of the user viewpoint; and unique, indicating the blossoming of individuality to help express higher creativity.
I will then discuss how you could start prioritizing those discovered themes and then turning them into projects. Among these users, the number of Internet users in Japan is 77. In particular, it is necessary to recognize new such points as the quantity, quality, and sales period of existing products. For example, the succession of hit products appearing in the household appliance sector in recent years such as washing machines and vacuum cleaners can be said to be offering a large hint for generating substantial profitability during the maturity and decline stages for companies that have survived competition in the course of the life cycle process. July 24, 2008 15:40 Foreword B-606 fm xi Finally, as a special feature, readers will find not only spectacular stories of successful new products and businesses, but also stories of failure and chance and even stories of how a failure can lead to success sprinkled here and there throughout the book. Interspersed with illustrative examples, it particularly delves into discussions on terminating difficult and unsuccessful projects. In many cases, market scale varies in accordance with the passage of time.
However, if you have a product that is in its introductory phase, you should refrain from launching a new product in a similar domain, since doing so will raise the possibility of competition among products of your own company. This book was a compilation of my answers to important questions posed to me at those lectures and seminars. As the phrase suggests, it is a design that is an integrated whole and it is reached through bouncing ideas off each member of a group. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim. Akira Ishikawa, Masahiro Horiuchi, The Electronic Conference Revolution — Digital Conferences Will Change the Office, Sanno University Press, 1997.
Principal companies The subject of principal companies is precisely about the situation of competitors. In fact, it is highly likely that you may have already been monitoring them, so it may be easy to recognize them. Akira Ishikawa, Future Computer and Information Systems, Praeger, New York, 1986. Koestler's model of creativity rests on the concept of bisociation. Activities closely associated with day-to-day living and work, such as placing orders, invoicing, carrying out payments, and requesting materials, are designed to be reliant on brand new electronic intelligence media that are being rapidly developed one after another.
For this reason, companies are making considerable investments in computer security and adopting defensive policies, but it remains July 24, 2008 15:40 Introduction B-606 ch01 7 difficult to say that the situation has seen any improvement. Furthermore, to develop creative potential, international intellectual competitions have been held for mainly high-school students, such as the International Mathematics Olympics, the International Chemistry Olympics, the International Biology Olympics, and additionally, the International Information Olympics. For this reason, in American graduate schools today, curriculums oriented toward the management of technology are established in not only engineering schools, but also business schools. I would like to address these points as follows. As a solution for reinforcing your organization and improving your personal life, I also emphasized that you had no choice but to detect these waves beforehand and not only ride them out successfully, but at the same time, acquire, process, assess, and interpret relevant information from an enormous amount of data or obtain a small amount of information which are nevertheless crucially important , from the most appropriate information media or information provider. Porter, Competitive Strategy, Free Press, 1980, Chapter 2. Furthermore, in the case of alliances, due to disparities in bargaining power or conflicts of interest arising from differences in objectives, a tie-up may cease to make progress.
It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues. How many July 24, 2008 15:40 Foreword B-606 fm vii Japanese will actually have participated in these international conferences by the end of this year? July 24, 2008 x 15:40 B-606 fm Creative Marketing for New Product and New Business Development As a third large feature, in addition to the noteworthy case example of the product recommendation website equipped with the Web recommendation engine in Chapter 7, I have included in Chapter 8 robot development case examples, which is something that Japan prides itself on. I made use of the compilation at private and governmental seminars and found them to be highly valuable. These results imply that if organizations fail to understand the subtle ways in which different features of organizational memory influence product development, they may fail to harvest the full value of organizational learning. In terms of computer systems, the first difference is undoubtedly the development of systems and techniques that made it possible to immediately perform information processing analysis of high-volume data such as those in the terabyte range. In other words, a project that progresses to some extent within an eight-hour workday will be inherited by the staff located in the next time zone where the workday is about to begin, and when the workday ends in this time zone, the project will be inherited by the staff in the next time zone where the workday is about to begin, and thus the project will never be stopped.